Almost 20 years have passed since Google was launched, specifically in 1998 Larry Page and Sergey Brin, based on the PageRank algorithm, launched the first search results. It has rained a lot since then, and Google at the moment is becoming almost a kind of oracle that predicts, informs, suggests, advises us, and is also part of the Calico Project, which seeks for its part to fight against aging. and literally “cure” death.
Who was going to say that the company, born in a garage with a few employees, would go on to become a global giant in less than two decades. Google’s algorithm and design initially showed only organic results, sometimes clustered unrelated to each other. Today, Google is a harmonious whole and there is no detail in the king of search engines that is not calculated.
Those who seek, what they seek
Since the seeker entered our lives, there is not a day that many of us do not use it. Among the daily uses that we give to Google are: from reading newspapers, magazines, specific topics on Wikipedia, to more personal topics such as inquiries about ailments, diseases, and all kinds of advice for our private life.
In addition, we increasingly consume more online, and we even access our bank account from the search engine. Not to say, the holidays. Who has not looked at google photos, what will their next destination be like? And of course! One of its most common uses: Google Maps, a star tool that takes the most clueless out of a hurry day in and day out too . In short, Google works something like an oracle that knows everything, always there, 24 hours a day for us, whenever we have a connection, and more by following tricks like these, which we discussed some time ago, and that we facilitate obtaining more specific results from our multiple searches.
The demands of the present Google
Google began as a free platform for paid content in which only organic results appeared. But years later, specifically, in the middle of 2000 Google Adwords was launched. This tool whose popularity has grown since its inception is dedicated purely to online advertising.
What Adwords allows is to create ads, which appear in the highest positions of the Google ranking when you are looking for information related mainly to business. The best way to understand how it works is to do a test like the following: go to the Google search engine, put the keywords “Berlin hotels”, for example. The first search results are ads created by Adwords, while scrolling vertically down will show the organic variants generated by the next topic that concerns us, SEO.
The changes that Google has introduced at the search level, or what is the same, why its algorithm generates organic results and not others is what we are dealing with in this paragraph. For example, what makes the newspaper El País, which appears in the top positions of Google, while a regional newspaper appears on the second page. To understand it, we have to mention the updates from Google Panda or Penguin, which directly affected SEO strategies, as explained in this 1and1 article, which also includes other tips, which can help us with a good positioning strategy for achieve better results in google ranking naturally. In addition, the 1and1 post also mentions another change, which revolutionized the search engine, we are talking this time about the Hummingbird update, which brought improvements at the search level. This algorithm generates a history of your latest results so that in short, you search less and find more in less time.
A curiosity is what corresponds to this last section because Google not only seeks to give us the best answers to our more or less banal questions or doubts, but the technological giant is also involved in issues that border on biomedicine, or even almost metaphysics If we get philosophical enough
Who hasn’t heard of Calico? In 2013, Google founded Calico, an R & D & I company whose mission is to take advantage of the latest advances in technology to increase our understanding of the biological mechanisms that control life expectancy, in order to design according to this article in ticbeat.com, interventions that enable people to live longer, healthier lives. At the end of the day Google seems to have also joined in looking for answers beyond those of its search engine, but that concern all humans, without a doubt, and that to a greater or lesser extent we try to respond, at least when the old age.